Influence Peddler: Doina Ciobanu on Keeping the Sustainability Conversation Real on Instagram

LONDON — Doina Ciobanu is passionate about Nicolas Ghesquière, emerging designers — and the banning of single-use plastics. As a fashion influencer with close to half a million followers on Instagram, she is a fashion week regular and is often to be found shooting digital campaigns for a host of brands. Most recently, she modeled Cartier’s new ‘Clash de Cartier’ collection dressed up as a mysterious inspector; shared cinematic portraits where she is drenched in APM Monaco jewels, or added her over-the-top, theatrical spin on contemporary label Munthe’s check shirt dresses. But Ciobanu is just as often likely to be found urging major hotel chains to ban the use of single-use plastics; posing on Eco-Age’s green carpet in a biodegradable dress by Beirut-based Jean Louis Sabaji; sharing tips on Instagram Stories about the best water filters to use, or pledging for responsible consumption as an ambassador for the U.N.-backed initiative Global Survey. The survey spotlights 17 sustainable goals and encourages consumers to complete a survey that will identify the degree of sustainable development to date. Ciobanu is perfectly aware of the dichotomy of being part of the fashion industry and promoting new products as an influencer, while also fighting the sustainability corner. Her

Follow WWD on Twitter or become a fan on Facebook.

Read More...

from WWDWWD http://bit.ly/2XD1rXz