Sustainable Fashion Is in Style
Sustainable is the new baseline in fashion. That means creating sustainable pieces is no longer an added bonus — now it’s mandatory. Brands that want to succeed need to be both stylish and sustainable. “Business in general went from a pure focus on profit-making to a focus on doing good as well,” Simeon Siegel, senior retail analyst at Nomura Instinet, told WWD. “In fashion, what you stand for is now becoming as important as what you look like.” It’s no surprise then that consumers are taking into account environmental factors, like where a product is made, the carbon footprint it leaves behind and the people behind the business, when making purchasing decisions. “The general global shift towards sustainability means that shopping is increasingly moralized,” Euromonitor International’s 2019 Top 10 Global Consumer Trends report said. Hence, sustainable fashion is everywhere. But the prices might not be for everyone. A dress by Los Angeles-based designer Christy Dawn. Courtesy Take for instance Haney’s Green Label, which offers jumpsuits and eveningwear in sustainable, eco-friendly fashions and repurposed leftover materials — starting around $500. Prices continue upward to around $1,800. Swedish brand Bite makes its apparel and accessories collections using organic cotton and 100 percent ecologically certified natural fibers.Follow WWD on Twitter or become a fan on Facebook.
from WWDWWD http://bit.ly/2L5kqIW
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