Marco Boglione Discusses Past, Present, Future of BasicNet

MILAN — Remember 1994? In South Africa, Nelson Mandela was the first man of color to be elected the country’s president, while in the U.S., O.J. Simpson was arrested and charged with two counts of murder after the deaths of his ex-wife, Nicole Brown Simpson, and a waiter, Ronald Lyle Goldman. Playstation was launched and the Internet got real with the founding of both Yahoo and Amazon. More than 5,200 miles away from the West Coast of the U.S., in the Italian city of Turin, a visionary entrepreneur named Marco Boglione launched the world’s first fashion marketplace, BasicNet, the company that currently controls a range of labels, including Kappa, K-Way, Superga and Sebago, among others. Born from the roots of storied traditional clothing company Maglificio Calzificio Torinese, founded in 1916, BasicNet doesn’t produce or distribute the collections of its brands. Through a digitally advanced platform, it acts like a marketplace where manufacturers and distributors meet to do business. In particular, BasicNet designs and develops its labels’ collections, then the company signs licensing agreements with international producers and distributors, which receive from BasicNet all they need to manufacture and sell the products. Kappa and K-Way campaign.  Courtesy Photo In the first quarter of 2019, BasicNet, which

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