The Accessories Council’s Frank Zambrelli’s 9 Tenets on Building a Sustainable Brand

“I suppose I define sustainability generally as operating in a way that meets the needs of the present without compromising the ability of future generations to meet theirs,” explained Accessories Council chairman Frank Zambrelli, when asked to define sustainability in broad terms. “For any business it has three main pillars: economic, environmental and social. I like to informally refer to them as people, planet and profits,” he continued. It’s a topic the executive is passionate about, so much so that he recently finished a Master of Science in International Marketing and Sustainability from Glasgow Caledonian New York College, the first foreign university to be given degree-granting authority in New York. The curricula covers marketing, risk and impact through the lens of sustainability. “It felt very modern and on the cutting edge of where or industry is going,” he said of his education experience “My cohort was filled with an incredible group of people from the major brands in our industry. It was a great indication of exactly where the sector is headed.” Zambrelli stressed that in business, “sustainability” as a term can be substituted with “business efficiency, and usually improves your operating margin. In other words, it’s just as healthy for your books, as

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