A High-Fashion Head Shop Lands on Madison Avenue

As weed culture continues to proliferate throughout the country, it has now landed in the most unlikely of places: New York’s Upper East Side. “Amongst Upper East Side moms, TriBeCa moms, having a little bit of vape or flower is replacing a 5 o’clock wine,” accessories designer Brett Heyman, founder of the Edie Parker label, told WWD inside her Madison Avenue store. As of today, Heyman — who built her brand with $2,000 customizable acrylic evening bags — will operate her boutique as a high-fashion head shop. She has launched a spin-off line, Flower by Edie Parker, dedicated to luxury smoking implements. “I’m not at all concerned about neighbor response; we’ve heard nothing so far,” Heyman said, dismissing her notoriously stuffy surroundings. Hand-blown glass pipes shaped like peaches or bunches of grapes, iridescent acrylic matchbook covers, artisan-made lighters and “stash jars” will be sold exclusively at the Edie Parker boutique and also at Barneys New York beginning in June. “I started selling home accessories in 2016 and was thinking about other categories to expand into,” the designer said of her push into the world of cannabis. “I thought about how I entertain, and how weed is becoming a more accepted and legal part of entertaining

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from WWDWWD http://bit.ly/2YpUd9B