Adobe’s Magento Platform Targets Mid-Market Retailers With New Shopping Features

At its Imagine conference in Las Vegas on Monday, software company Adobe announced several new introductions for its Magento platform that target mid-market retailers. Following the March launch of Adobe’s Commerce Cloud product, the most noteworthy development is new support for sales on Amazon’s marketplace and ads on Google Shopping. For Amazon, sellers can set dynamic pricing guidelines based on competitive products and manage their listings and inventory across different brands and accounts — whether through Fulfillment by Amazon or the merchant’s own — through the Magento dashboard. The system can funnel Amazon product insights as well. Adobe also wants to make advertising on Google Shopping smarter and easier. Retail clients can create Google Merchant Center accounts and manage those ads through the Magento interface they’re already familiar with. The concept is simple to grasp, but tougher to execute: Magento customers don’t have to deal with various interfaces, systems and platforms to extend their reach, or work to reconcile all those details. They can manage the channels, information and marketing assets — like images and videos — through one system. When it comes to content management and assets, few companies have the name recognition and expertise of Adobe — and that matters, said Gary Specter,

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