Anya Hindmarch Takes Helm of Namesake Company, Once Again

LONDON — Anya Hindmarch has added to her growing list of titles, becoming managing director of her namesake company, which last month was sold to the Marandi family. Hindmarch will continue in her role as creative director, and remains a member of the board. She will run the company once again, reprising a role she held until 2011, when she made way for her then-chief executive officer James McArthur. As reported last month, Narmina and Javad Marandi purchased Mayhoola for Investments’ majority stake in the Hindmarch business. The terms of the deal were not disclosed. Hindmarch, the founder and a minority shareholder, takes the helm of the company after witnessing a revolving door of managers under Mayhoola: Four different ceos ran Anya Hindmarch Ltd. from 2012, when Mayhoola originally took its stake. The sale to the Marandis comes on the heels of a big restructuring under Mayhoola that saw Hindmarch pare losses and boost profits despite the string of management changes. Hindmarch said Wednesday: “In a rapidly changing retail and global environment, it’s time for businesses to be brave and decisive. We have been transforming our business model since 2017, taking advantage of our strengths in creativity, experiential and direct-to-consumer, and I’m incredibly excited for the

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