Beautystack Secures 4 Million Pound Seed Round Investment

LONDON — Beautystack, a new booking app for beauty services, has completed a seed investment round of 4 million pounds from investors including the venture capital firm Index Ventures, which also has stakes in Farfetch, Glossier and Josh Wood Colour, among others. The funds will go toward building the start-up’s team, so that it has the resources to continue building technology in-house and to create “a community of brand advocates.” The focus at this stage will be internal, said Sharmadean Reid, who founded the app and puts company culture at the top of her priorities. “In this first instance, it really is about hiring people and growing the team to allow us to build our community of brand advocates rather than just thinking of our users as customers. We really are focused on building technology to cater to the beauty services industry and on using this technology to power a very fragmented industry,” said Reid in an interview, explaining that she was drawn to Index Venture’s longtime experience of working with tech entrepreneurs. “I’m a second-time founder, but a first-time technology founder, and for me it was important to have as much knowledge as possible from people who have backed consumer products but also

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