BrandZ List Outlines Retail Business’ Winning Assets

MILAN — The innovative use of technology to offer customized and engaging shopping experiences, as well as a deeper attention to social and environmental responsibility, are key to today’s retailers, as outlined by the BrandZ Top 75 Most Valuable Global Retail Brands ranking and report for 2019 issued this week. The list revealed the combined valuations of the world’s top retail brands was up by $339 billions compared to the previous year, totaling $1.4 trillion. E-tail giants Amazon and Alibaba secured the top spots of the ranking, valued at $315.5 billion and $131.2 billion, respectively. Germany-based Zalando also made it to the list for the first year, ranked 62nd with a brand value of $3 billion. “We are entering the third era of digital retail as human rhythms meet algorithms enabling retailing to be much more digital but appear more human. This year’s rankings also signal the increasing importance of Chinese retailers in online and mobile commerce,” noted David Roth, chief executive officer EMEA and Asia of WPP’s The Store global retail division and chairman of BrandZ. Among the luxury players, accounting for 13 percent of the value generated by the brands on the list, Louis Vuitton maintained its sixth position for the second

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