Chloë Sevigny, Chopard Shout About Sustainability in Cannes

CANNES, France — With all eyes turned on Cannes, Chloë Sevigny, eco-campaigner Livia Firth and Chopard’s Caroline Scheufele wanted to leverage the momentum and get together to promote a cause they all believe in: Sustainability. “Everything is the utter excess here, but it’s also a great platform: The press from all around the world is here and there’s a lot of focus on a global scale, people are looking at Cannes. So if we can set an example then we should take that opportunity,” said Sevigny, who was at Chopard’s rooftop at the Hotel Martinez on Wednesday to debut the bag she has designed for the jeweler. The bag — a charming box style made using fully traceable, certified leather and featuring bold colors and a large leather heart appliqué — was a collaboration with Scheufele and Firth, whose Eco Age consultancy is a long-term partner of Chopard. The jeweler has so far been working toward ensuring that all the gold used in its jewels is 100 percent fair trade and also debuted a new series of fragrances dubbed “Garden of Kings,” which features all-natural luxury ingredients like oud asafi. Scheufele wanted to turn her attention to accessories next. “When I met Caroline and asked her

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