Depop Live: A Celebration of Community and Creativity
Gen Z-focused social shopping platform Depop hopes to make a big impression on New Yorkers with Depop Live, a weekend-long event June 8 and 9 with workshops, panel discussions, live music, and commerce with participating sellers such as Slumpykev, Vaquera, Heron Preston, Telfar, No Sesso, Nicole McLaughlin, Devon Lee Carlson, Sandy Liang, Nicole Saldaña, and Aja Kween, among others. Depop Live will be held at 428 Broadway on the corner of Howard Street in SoHo, a building Depop will take over since its 1,000-square-foot store at 168 Mott Street in Chinatown, which opened in August 2018, isn’t big enough to accommodate the event. “We’ve never done anything on this scale before. The whole thing is a wonderful, evolving version of what physical retail can be. If it goes really well, we’ll find ways to replicate it. The wonder of the business is we’re very open to experimentation and innovation and trying different things that are in service of our community, such as photographic studios,” said Peter Semple, chief marketing officer of Depop, referring to studios designed for still-life and product-as-hero shots that can be booked free of charge by sellers. Semple said the fashion offering will be a broad and diverse assortment, representingFollow WWD on Twitter or become a fan on Facebook.
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