Discovery to Keep Golf Digest Magazine Going in Monthly Print
Golf Digest is set to continue as a print magazine, even in the hands of a large television network. The nearly 70-year-old title will not be turned into a strictly digital play or even have its monthly print frequency cut. Rather, Discovery Inc., which is thought to have paid publisher Condé Nast $35 million for the title and all of its related assets, is going to keep the magazine as is, at least for the immediate future. Discovery is also taking on the many international licenses for Golf Digest, which is active in almost 70 countries, and is looking to expand the title further globally online and on TV. In a Monday note to staff, editor in chief Jerry Tarde said, “The short-term plan is to keep doing what you’re doing: create great content, keep growing digital, engage users on all platforms.” Tarde, who will be staying on as editor under the new Discovery ownership and take the lead on its international-only streaming TV service GolfTV, added that, “Discovery not only wants to preserve our brand, but grow it to new heights worldwide.” While he never mentioned print explicitly, the editorial product will remain in existence and in print in the U.S.Follow WWD on Twitter or become a fan on Facebook.
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