Gender-Neutral Brand TomboyX Secures $18 Million in Series B Funding

Gender conformity is slowly going out of style. Brands like Nike and Asos have already embraced gender-neutral clothing. But can the same be done for an underwear line? Fran Dunaway, cofounder of the gender-fluid intimates and apparel brand TomboyX, said yes. “Our product is very comfortable and fits every body type,” Dunaway told WWD. She said men, women, trans individuals and everyone in between — even her 80-year-old father — can be found in TomboyX underwear. “We’ve gendered clothing in a way that’s the trend of the future,” Dunaway said. “It’s more of a spectrum. And people can fall anywhere on that spectrum, rather than trying to fit people into a societal construct that is about gender. “We’ve got various prints and patterns that work for those who prefer pinks and florals — and that isn’t always females,” Dunaway continued. “And then we’ve got stuff that is more of what would be stereotypically masculine. The important thing is how inclusive we are and how we think about all the various body types. One of the premises that we built our brand around is that we’re not sexualizing people in their underwear.” The Craftory, a consumer-centric venture capital fund, worth about $300

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