Glamsquad Builds Out Product Assortment With Makeup Line

Glamsquad is getting into makeup. The five-year-old on-demand beauty brand entered the hair-care category last year with a debut line of sprays, a dry shampoo, oil, a lotion, a treatment, a mousse and a travel kit. The company is now building out its product assortment by adding a color cosmetics line that debuts with a setting mist, lip balms, highlighters and a face primer. “Hair tends to be about 60 percent of the business and makeup tends to be about 35 percent of the business, so it was a natural evolution to launch makeup after hair,” said Poupak Sionit, Glamsquad’s chief marketing officer. “Our goal is to be a beauty brand that’s powered by technology and that encompasses services as well as selling products. We know that women love to try products especially with an expert before they buy them and Glamsquad is the ultimate testing environment.” Glamsquad has completed more than 700,000 appointments over the past five years. The company is said to have grown at a rate of 50 percent year-over-year since its launch; it is projected to continue to grow at that rate in 2019. Industry sources estimated that Glamsquad’s hair-care line would do between $3 million and $5 million within

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