Hope & Henry Graduates From Incubator to Stores
Hope & Henry is stepping out. The organic children’s wear collection will open more than 15 stores at Simon Property Group shopping centers through the end of the year. Hope & Henry in 2017 began selling on Amazon, and the following year, bowed at The Edit @ Roosevelt Field, Simon’s incubator platform for emerging brands. The August-to-November stint was so successful, Matthew McCauley, Hope & Henry’s founder, decided to invest in permanent brick-and-mortar. McCauley’s strong children’s wear credentials include serving as chief executive officer of Gymboree Group from 2006 through 2012. He came out of retirement to launch Hope & Henry with the goal of delivering high-quality, well-designed and affordable clothing that embraces sustainability. Ironically, Hope & Henry is capitalizing on the opportunity to capture market share in the children’s wear category following Gymboree’s January Chapter 11 bankruptcy protection filing. The Children’s Place subsequently said it would acquire the Gymboree and Crazy 8 nameplates, while Gap snapped up Gymboree’s Janie and Jack brand, but store closures seem inevitable. “It’s a massive undertaking,” McCauley said of the new stores. Following a test in June, the majority of units will open on Aug. 1, with several locations bowing in September in primary markets such as Aventura
Follow WWD on Twitter or become a fan on Facebook.
from WWDWWD http://bit.ly/2WkvhCV
0 comments:
Post a Comment