Hulu Touts Major Stars, Verizon Media Shifts ‘Intention’ at NewFronts
Hulu Hulu is becoming more synonymous with Hollywood, if its NewFronts presentation is anything to go by. The streaming service, now majority-owned by Disney through its recent acquisition of Fox Studios, made its many, many relationships with some of the industry’s most popular talent the linchpin of its pitch to advertisers this year. George Clooney took the stage to plug his upcoming series “Catch-22,” noting his last appearance at an upfront was 25 years ago for the pilot of “ER.” Chrissy Teigen came on to talk about her deal to “curate” some Hulu content and also produce a slate of shows with Momofuku founder and chef David Chang, who also stopped by. Mindy Kaling, too, as she produced the upcoming series adaptation of “Four Weddings and a Funeral,” joking that this is her 40th Hulu NewFronts and that she’ll take ad money from “anyone we’re legally allowed to.” Then there was Reese Witherspoon, who got some shrieking applause, and talked about her new show in production “Little Fires Everywhere,” which she’s costarring in with Kerry Washington. Hulu also has a new show with Nicole Kidman based on another book by the author of “Big Little Lies,” but the actress didn’t make it toFollow WWD on Twitter or become a fan on Facebook.
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