Inès de la Fressange Talks Scents

PARIS – Inès de la Fressange is a fragrance aficionado, who has just concocted two scents for her eponymous label. Or Choc was created with IFF perfumer Sophie Labbé, while Blanc Chic was conceived with IFF perfumer Delphine Lebeau. De la Fressange shared thoughts with WWD about patchouli, freckles, her love of the word “sweetheart” and the eaux de parfums, which are being sold starting this week through Marionnaud, marionnaud.fr, Inès de la Fressange Paris points of sale and inesdelafressange.fr. WWD: Have you always loved fragrances? Inès de la Fressange: I spent a lot of my childhood with my grandmother, who was totally addicted to haute couture and jewelry, but also to perfumes. So, it’s been in my culture forever. Also, I spent [the first 20 years of my life] in an old watermill in the country, surrounded by antique roses, peonies and lilacs. Maybe if you have a childhood in the country, you are more sensitive to fragrances. WWD: What was the first scent you wore? I.d.l.F.: It was in the late Seventies. We were listening to Janis Joplin and Jimi Hendrix, so patchouli was the thing. I’m ashamed, but it was the trend. I wanted to copy one of my friends, just because

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