Kappa Taps Ntwrk for Initial Release of Gumball 3000 Collaboration

LOS ANGELES — Kappa’s revving up the engine on its partnership with the Gumball 3000 annual exotic car tour. The Italian sportswear company is launching a capsule collection with Gumball 3000, a London-based experiences company that produces a car tour of the same name. The 15-piece capsule includes a tracksuit, soccer shirt and short sets, swim trunks, basketball jersey, hats, bags and slides, reflecting an expanded offering from last year’s collaboration between the two. There’s also a reworked Kappa-Gumball logo unique to the collection. Kappa and Gumball 3000 also worked with Carrera to bring into the mix two sunglass styles, the Glory and HyperFit. The capsule debuts May 29 on Ntwrk, the hybrid retail and entertainment platform started by Agenda founder Aaron Levant last year and backed by Warner Bros. Digital Networks and MSA Enterprises. “Really, I just love what Ntwrk is doing. I’ve known Aaron Levant a very long time,” said Kappa USA president Dre Hayes. “It’s exciting because Ntwrk is really about things that have energy and this definitely has energy. It’s global. It’s exciting. I love the idea of shopping through an app and just something that lives for only 10 minutes and then it’s gone.” Hayes said the Gumball 3000 capsule is

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