LeBron James, John Elliott Launch Nike Icon ‘Triple Black’ at Designer’s New Melrose Shingle

“LeBron is a force of nature, he’s like something we have never seen before,” John Elliott said of his Nike collaborator, NBA superstar LeBron James. “So my design partner (Japanese fabric distributor Nobu Yamamoto) and I started looking for other forces of nature and that led us to spillways and the way water cascades down these beautiful sheets of concrete. I felt it was very beautiful and it was a tie-in to our brand.” Elements of Los Angeles’ urban scenery are frequently reflected in Elliott’s luxury streetwear so it’s no surprise that the city’s infrastructure inspired the Icon sneaker silhouette, with its signature translucent body that reveals a sock underneath, first released last year. On Tuesday night, Elliott and James celebrated the launch of its second colorway, the monochromatic “Triple Blacks” with a party at Elliott’s recently debuted flagship ahead of its global release on May 25. A crowd of athletes, models, tastemakers and entertainment industry elite mingled in the sleek 3,500 square foot space, where the “Triple Blacks” were featured prominently on glass shelves and within illuminated installations. Despite coming off a rocky first season with the Los Angeles Lakers, it’s hard to imagine James looking more at home in L.A.

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