Maxine Bédat, Founder, Introduces New Standard Institute

New Standard Institute, a new sustainability organization designed to help the fashion industry “achieve critical, science-based environmental, and social objectives,” has another aim in mind: Awaken consumers’ innate power, and convince them to take action. NSI’s founder and executive director, Maxine Bédat, well-known for cofounding sustainable fashion platform Zady, said of the organization, “We are lovers of fashion and concerned citizens, aware that leading scientists have determined we have 11 years to change course, with regard to climate change, if we are to avoid catastrophic damage to our planet. The fashion industry has spoken, [and] they say change can only start from consumer demand.” Bédat added that in a recent survey of fashion chief executive officers, it was found that fashion companies “attribute the major responsibility for driving the industry towards sustainability to consumers above any other group,” again drawing attention to consumers’ power to effect change. “You drive consumer demand and have the ability to drive change in this industry,” she added. Perhaps the organization’s greatest differentiator is its Information Platform, launching in the fall, that will serve as a global resource for the fashion industry, offering facts, research and reports, as well as profile companies and organizations that are leading environmental

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