Printemps Expands Overseas as It Seeks to Double Revenues
PARIS — Printemps is expanding overseas as part of an omnichannel strategy aimed at doubling the size of its business over the next decade, the department store chain’s chief executive officer Paolo De Cesare said on Wednesday. The retailer will open its first department store outside of France in Doha, Qatar, in 2021 as part of the Doha Oasis project, which also includes a hotel, theme park, residences and entertainment facilities including a cinema. It also plans to unveil a smaller store in the center of Milan by early 2021, as part of a planned expansion that will result in the opening of a total of five to 10 new units worldwide in the next decade. In addition, Printemps said it was acquiring online home wares retailer Made in Design from investment company Gimv and founder Catherine Colin for an undisclosed sum, as part of a broader omnichannel push that will culminate in the launch early next of its printemps.com luxury platform, as reported. “Our vision for the next decade and what we are preparing to do is to become a leading global omnichannel luxury and lifestyle player,” De Cesare told reporters. “It is a major evolution compared to what we achieved and builtFollow WWD on Twitter or become a fan on Facebook.
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