‘Returnless Refunds’: Is Retail Ready?

If returns guilt weighed as heavy on the hearts of consumers and retailers as its actual poundage, then the reported 5 billion pounds of retail returns waste a year should be enough to incite lasting change. But what if customers didn’t have to return their goods at all to get an immediate refund? Returnly, the post-purchase payments company that caters to retailers and brands dealing with single-use products, such as beauty and intimates products, unveiled its Green Returns to help brands decrease waste with a holistic return policy. “Traditional return policies don’t give direct-to-consumer brands the flexibility or freedom needed to meet modern shoppers’ expectations,” said Eduardo Vilar, founder and chief executive officer of the San Francisco-based company. Returnly allows its clients’ customers to be credited, to buy again from the retailer or brand before even shipping the original item back. Assuming the risk on behalf of merchants such as Thinx, Outdoor Voices, Untuckit, and others, Returnly offers real-time return tracking, online returns and exchanges and its latest Green Returns. All options are fully brandable, so direct-to-consumer brands can maintain control throughout the post-purchase journey. Untuckit is one brand using Returnly to maximize customer loyalty.  As it stands, brands must be open-palmed with customers

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from WWDWWD http://bit.ly/2HJdEDE