Sephora Commits to Inclusivity With New Campaign

  Sephora is pledging to be a more inclusive company — inside and out. The retailer is today launching a new initiative aimed at fostering a greater sense of belonging within the beauty community. “We Belong to Something Beautiful” is both a brand campaign and a pledge accompanied by a manifesto. It has been in the works for at least one year, according to Deborah Yeh, Sephora’s chief marketing officer. “‘We Belong to Something Beautiful’ [is] meant to reflect the idea that people have a human desire to be seen or heard and included,” said Yeh. “Sephora believes we have a role to play in building a more connected beauty community where everyone can belong.” Sephora is launching a new brand campaign, We Belong to Something Beautiful, along with a manifesto, pictured here.  Sephora The manifesto, pictured above, will appear in a handful of U.S. newspapers, including The New York Times, USA Today, Los Angeles Times and the San Francisco Chronicle. It will make its store debut in Sephora’s new Times Square location, opening later this week, and will live online on the retailer’s homepage. It will also be sent out via email to Sephora’s clients. On June 5, the company will close all of its U.S.

Follow WWD on Twitter or become a fan on Facebook.

Read More...

from WWDWWD http://bit.ly/2QiAXIe