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Wednesday, 22 May 2019

Stone Island Continues to Grow Globally

MILAN — Stone Island’s golden moment is not expected to end anytime soon. In 2018, the company, which registered a 30 percent gain in revenues to 192 million euros compared with the previous year, has also seen its earnings before interest, taxes, depreciation and amortization rise 51 percent to 57 million euros. The brand’s online business also grew 35 percent with Germany, the United States and Canada, accounting for the lion’s share of the brand’s e-commerce sales. “I think the factors determining our growth are many,” said Stone Island president Carlo Rivetti, during an interview at the brand’s new Milanese flagship. “What I can say is that we didn’t do anything special, the market actually came toward us. Probably, we have products which are considered in line with the times and the requests of the market.” Perhaps so, but even if Stone Island might have taken advantage of a market trend, the company is actually making important investments to support its constant growth. In particular, Rivetti said the company acquired 57 percent of its knitwear manufacturer Officina della Maglia. This strategic move will enable the brand to boost its knitwear segment, which already accounts for 15 percent of the company’s total business. At the same

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