Storr Secures an Additional $3 Million in Funding

Storr, the app that lets anyone curate their own digital retail operation, has secured an additional $3 million in funding from venture capital firm Spark Capital, bringing the total money raised to $7.8 million. The platform, which launched in January with just 600 accounts — names like influencer Something Navy, model Rocky Barnes and Victoria’s Secret Angels — is also opening up the platform to the general public on Tuesday. That’s good news for the more than 30,000 people currently on the waitlist hoping to open their own digital Storr. The premise is simple: Anyone with a cell phone can open their own e-commerce site. Users curate a dashboard of things they think others should buy. They have 175 brands to choose from — up from about 50 when the app launched. Names like slipper company Birdies, eyewear brand Oliver Peoples, P.E. Nation, Marmot, Spiritual Gangster and fashion designer Prabal Gurung. Account holders write a quick informal description of what they think about the products. And unlike other peer-to-peer marketplaces, such as eBay and Amazon, sellers are promoting new stuff — products they may have never touched or used before. The app links directly to each brand’s web site, where shoppers

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