What, Me Worried?
Used clothing is hot right now. Companies like Rent The Runway, The RealReal, Farfetch and Rebag make it easy for shoppers to get their hands on hard-to-find designer goods at a fraction of the price. There’s also ThredUp, Vestiaire Collective, StockX, Poshmark, My Wardrobe HQ, Tradesy and GOAT, among others, for shoppers to choose from. Customers can buy vintage or just borrow for as long as they like. The shift toward minimalism and Marie Kondo-ing everything — especially among younger shoppers — also makes resale appealing. So does the push for sustainability. A Fendi Baguette handbag from The RealReal. Even traditional retailers are getting in on the action, betting rental services will attract new shoppers while giving loyal customers more options. On Tuesday, Urban Outfitters unveiled the soon-to-be launched subscription service Nuuly. Shoppers can borrow up to six pieces from the retailer for $88 a month. “Over the years, [Urban Outfitters] has observed several trends impacting consumer’s shopping behaviors,” the company said in a statement. “Interest in sharing-economy platforms and recurring subscription relationships has grown across industries. In apparel, the Millennial consumer, in particular, is seeking out platforms that provide novelty, variety and breadth, while also supporting sustainability. Nuuly seeks toFollow WWD on Twitter or become a fan on Facebook.
from WWDWWD http://bit.ly/30DKI8P
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