Whoopi Goldberg Plans Two Distinct Dubgee Collections

Whoopi Goldberg is already making plans to evolve her new business, Dubgee, a size-inclusive women’s brand. Launching today with a diverse set of retailers such as Amazon, Ashley Stewart (exclusive plus-size retailer),  Le Tote (exclusive subscription retailer) and Neiman Marcus (and Macy’s slated for the fall), the company will separate the business into two distinct collections beginning with resort, reflecting Goldberg’s sensibility. Tier 1 will be a bit more luxurious and refined collection aimed at upscale retailers such as Neiman’s, while Tier 2 will be more mass and item-driven, with novelty pieces and streetwear. “It allows us to have a sense of inclusion and allows us to stretch in both directions,” said Joseph Boitano, who last month was named president of Powell Cos. Real, which is manufacturing and marketing the Dubgee brand. As reported in WWD last month, Boitano is responsible for the growth and development of the Dubgee by Whoopi collection through wholesale, digital, licensing partnerships and other means. For resort, Tier 1 will retail from $85 to $160, while Tier 2 retails from $40 to $95, Boitano said. “We don’t want to exclude people,” he said. Boitano noted that both apparel collections will carry the Dubgee name, but will have different labels,

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