Behind Resale’s ‘Power Sellers’
Making it as a full-time reseller is as lucrative — and time intensive — as the influencer career path, and it’s anything but simple. Behind resale’s “top sellers” is grit, determination and, increasingly, a web of logistical intermediaries and marketplace platforms that power the resale industry. WWD spoke with Nic Wilkins, a power-selling “sneakerhead,” and Laurel Preschutti, the sole owner and creative force behind “Stellar Vintage,” a top-selling Depop shop, to learn the ins and outs of the reseller community, which is rapidly expanding and adding new players. Earlier this week, for example, Farfetch said it was entering the market with a pilot program, Farfetch Second Life. The platform is a service for customers looking to sell pre-owned luxury handbags in exchange for Farfetch credit. The move reflects a growing interest in reselling fashion goods, which is expected to reach $51 billion by 2023, according to ThredUp’s 2019 resale report. Under the hood, logistical intermediaries and marketplace platforms intersect in a tangled web to power the complex resale industry, from both ends. Constituting both the front-facing, “peer-to-peer” selling communities and the murky waters of resale’s backend reverse supply chain, many new players are entering the space. And brands aiming to gain control overFollow WWD on Twitter or become a fan on Facebook.
from WWDWWD http://bit.ly/30tRVIu
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