Entireworld’s Scott Sternberg on Utopia, Good Design and Covetable Basics

LOS ANGELES — General Zod is sitting on his hind legs, back straight as though he hasn’t missed a day of Pilates in his entire five years on Earth. The Brussels Griffon is perched on Scott Sternberg’s desk in the Koreatown office where Entireworld Enterprises — the business Sternberg launched last year — is now housed with a team of 10. They’re shooting video for an upcoming collaboration and coming off the release of a campaign featuring Kirsten Dunst the week prior. Zod is next to a book Sternberg has plopped down for a visitor’s review. The paperback is by inventor and futurist Richard Buckminster Fuller on geodesic domes and shelter. It’s the concept of these domes — which take a bow this week via Entireworld’s first pop-up project with Design Within Reach — that aims to clarify and define the story of what’s so far been dubbed a basics brand. Last year, Sternberg launched Entireworld, stirring chatter in the fashion world that the founder of Band of Outsiders was back. There also were questions over whether he could do it again with a sustainable basics line — some internally might add covetable basics so as not to confuse this with commodity product —

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