From the Field to Fashion: 10 Athletes Who Designed Fashion Lines
The power of the celebrity fashion line is undeniable. Over the years celebrities have leveraged their star power to launch their own brands, including musicians — take Rihanna’s much hyped Fenty fashion label and now her new brand with LVMH Moet Hennessy Louis Vuitton — actors and athletes, including Lionel Messi, who revealed he’s creating an apparel collection to launch this summer. Athletes, specifically, have a leg up when it comes to introducing namesake lines — especially in the activewear category — given their global fan base and knowledge of sports apparel. Here, WWD rounds up 10 athletes who have launched fashion brands. 1. Serena Williams Serena Williams with clothes from her line. Victoria Stevens/WWD With 23 Grand Slam titles, Serena Williams is one of today’s biggest tennis stars. Last year, she leveraged her success on the tennis court and launched a namesake clothing line, called Serena. The inclusive line was made with practicality at its core, with casual and formal options that range in size from XS to 3X. Williams had previously dabbled in fashion design with collaborations made with HSN and Nike. 2. David Beckham David Beckham unveiling House 99. Courtesy Photo While he retired from soccer in 2013, David Beckham is staying busy with a number of fashionFollow WWD on Twitter or become a fan on Facebook.
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