How Streetwear’s Impact Still Reverberates Retail

No category is argued to have disrupted the fashion industry more than streetwear. Media further indulges its relevance by consecrating creative directors, as brands strive to tap youth culture and further their digital strategy. In a comprehensive report released today, Hypebeast and PwC Consulting’s “Strategy&” probed further into the streetwear market. The “Streetwear Impact Report” attracted a total of 40,960 consumer survey responses to inform the results, distributed in multiple languages, including English, French, Korean and Japanese, leveraging Hypebeast’s global audience. The report includes industry insight, as well as interviews with industry thought-leaders including one of Japan’s first hip-hop DJs, sometimes called the “godfather of Harajuku fashion,” Hiroshi Fujiwara; Rimowa chief executive officer Alexandre Arnault; contemporary artist Daniel Arsham, and StockX ceo and cofounder, Josh Luber. The State of Streetwear The majority of respondents were mainly Gen Z consumers, with 33.9 percent, aged 16 to 20, and 28.9 percent, aged 21 to 25. The dominant nationality was Korean, trailed by Chinese and American respondents, likely attributed to the dominant readership of the publication. Divided into four main categories, the intent of the report is to detail streetwear’s cultural significance and consumer behavior as it relates to streetwear, while also dissecting communication nuances and the

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from WWDWWD http://bit.ly/2JWDVkB