U.S. Trade Show Shifts Include Sharper Focus, More Global Presentations

While location changes and calendar shifts mark some of the challenges facing women’s and men’s trade show markets this year, attendees will experience events that are more selective with categories and edited in a way meant to inspire buyers, and create a better flow. There are also new exhibitors on deck at several venues, and a more global perspective, overall. For example, both [Pre] Coterie and Coterie will have a very large resort and international focus, according to Daniel Licata, president of Coterie and East Coast women’s wear. She said [Pre] Coterie, which takes place June 9 to 11 at the Jacob K. Javits Center, “is a jewel box,” show and is about a fifth of the size of a regular Coterie. Some 325 exhibitors will participate in [Pre] Coterie. There will also be shows running simultaneously, such as Fame, Moda and Accessories the Show and Accessories Circuit, with many more exhibitors. For Coterie, which runs Sept. 15 to 17 at the Javits Center, there will be a big emphasis on accessories. “We are definitely seeing in the September marketplace, not only international and resortwear picking up, but a very large resurgence of people interested in accessories, not only jewelry, but hair accessories, new

Follow WWD on Twitter or become a fan on Facebook.

Read More...

from WWDWWD http://bit.ly/2waRFQH