Klarna Crowns Consumers With App Designed to Pay Later, Everywhere

Queens don’t take orders — they place them, and wherever they please, according to Klarna, the Swedish global payment provider that today revealed the launch of a proprietary app to service shoppers everywhere. In launching the app, Klarna is now the only alternative payment provider to hand U.S. consumers the convenience of installment payments, unrestricted to merchant. The launch of the app coincides with RuPaul’s DragCon on Saturday in Los Angeles, which Klarna’s “Shop Like a Queen” campaign complements. Convenience is not just nice, it’s necessary, especially for the majority of Millennials (or 67 percent) who do not own credit cards. “The demand for personalized shopping and ease of transactions are no longer trends in retail — they are now requirements,” Michael Rouse, Klarna’s chief commercial officer, said in a statement. The app follows Klarna’s moves to streamline the “digital shopping experience, from product searches to point of sale.” Citing alignment between the L.A. event and Klarna’s interest in consumer self-empowerment, Rouse said it was a “perfect fit to launch” the campaign. Shoppers can use Klarna’s new app to pay later for their purchases, in four equal installments with zero interest and fees — across all merchants, wherein competitors typically negotiate such services

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