Sebago Teams With Sease
MILAN — Storied American brand Sebago and the Italian Sease lifestyle label have teamed to create a limited-edition range of Docksides personalized with the storied Solaro fabric. “It’s a spontaneous partnership,” said Franco Loro Piana at the cool Sease concept store in Milan’s arty Brera district. Hailing from the Loro Piana textile family, with his brother Giacomo, the young entrepreneur and designer launched the Sease project in November 2017 with the flagship in Milan offering kits geared to the mountains or the sea. “I always bought Sebago Docksides and I have always worn them on a daily basis in an urban context,” said Franco Loro Piana, a passionate sailor like most of his family. The co-branding project was “organic,” and the best fit for the collaboration to mark the new course of the label, concurred Lorenzo Boglione, vice president of sales at Sebago parent company BasicNet. Two years ago, BasicNet acquired Sebago from Wolverine World Wide Inc. The use of Solaro adds value to the shoes and a “precious, different touch,” he said. The fashion marketplace BasicNet was founded in 1994 by Lorenzo’s father Marco Boglione and controls a portfolio of leading brands, including Kappa, K-Way and Superga. In the first quarter of 2019, BasicNet,Follow WWD on Twitter or become a fan on Facebook.
from WWDWWD http://bit.ly/2HQSmEg
0 comments:
Post a Comment