W Magazine Inches Toward Sale, New Operations

W magazine is on the cusp of getting a new lease on life in media with its acquisition said to be imminent, but what it will look like under new ownership is in question. After being on the market for almost a year, one of three titles Condé Nast decided to sell off, a deal fronted by design-centric Surface magazine is said to be close. The price is thought to still be around $8 million, as first reported by WWD, but details are still being negotiated, meaning any terms of a contract could change, including the price. Buyers for Golf Digest and Brides have also been found in recent weeks. The shape of W post-Condé Nast is likely to be much different, however, should the deal come to fruition. First, W (founded as a sister publication to WWD by the legendary John B. Fairchild) is expected to be part of an entirely new holding company and operate more as an independent outlet than as a subsidiary of Surface. W’s current editor in chief Stefano Tonchi, who’s been leading the magazine since 2010, is expected to continue with the title, possibly in an expanded role that will include leadership of W’s expansion

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