Exclusive: Camila Coelho Announces Eponymous Fashion Label

Camila Coelho is taking her power to influence to the next level. The fashion influencer, who attended the Met Gala for the first time this year, is readying her own eponymous fashion label. The Camila Coelho Collection is the result of a year’s worth of sketching, designing and redesigning, and leverages valuable feedback and data from Coelho’s following — 7.9 million on Instagram and a cumulative 4.6 million YouTube subscribers across her two channels. “I work with so many brands and I work with so many designers, it’s also something that my followers want,” said Coelho. “For years, they’ve asked me, ‘You should do your own brand. We love your style, we love what you wear and we’d love to wear something that’s yours, that you created.’ That gave me an incentive for doing it.” The Camila Coelho Collection marks a new direction for influencer Coelho, who will sell the line on her own web site beginning later this summer.  João Viegas The Camila Coelho Collection debuts with a whopping 70 pieces, prices of which range from $88 to $398. The line is inspired by Coelho’s Brazilian roots, incorporating strong sleeves, floral prints, tropical prints and linens. Future drops will consist of about 40 pieces

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