Scotch & Soda to Introduce Men’s Rental Subscription Service

NEW YORK — It’s not just women who should have the option to rent, return and refresh their wardrobes. At least according to Scotch & Soda, which is doing its part to give men the same opportunity. The Amsterdam-based apparel brand in September will introduce Scotch Select, which it believes to be the first men’s subscription rental program. Women’s companies, including Ann Taylor, Express, Vince and New York & Co., all offer a similar program for female customers. All of these brands as well as Scotch & Soda are using the CaaStle technology platform to power their initiatives. “With all the new formats and models out there, it’s important to stay on top and keep moving forward,” said Ari Hoffman, chief executive officer of Scotch & Soda North America. “Young people don’t want to own things — that’s the way the world is going.” Ari Hoffman  Joshua Scott/WWD He said Scotch & Soda works with Rent the Runway in women’s, but this is its first foray into men’s. “It’s become a proven success in women’s, but what about men? They care about fashion just as much today, so we decided to go with it.” Scotch & Soda’s sales are 62 percent men’s and 38 percent women’s. The way

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