Very Important Puppies Unveils Latest Collaboration

Puppies, but make it fashion. Sisters Sabrina Albarello and Katerina Karelas were disappointed on their search for gear for their puppies. “Yes, there were pieces made by dog lovers but it just wasn’t fashionable,” Albarello said of their quest. “There just really wasn’t anything out there that wasn’t cheesy.” So the industry insiders — Albarello is the girlfriend of designer Heron Preston — decided to launch their own canine fashion brand, and began “Very Important Puppies.” In the short time since it’s September launch, the luxury puppy brand has already had two collaborations: one with Preston and one with GCDC, and now it’s adding yet another: NASA. The VIP x Heron Preston x NASA collection includes mini puppy versions of a Windbreaker, a black crew neck top, a white hoodie, and, naturally, a collar and leash. “We try to keep a higher price than a typical dog brand but not super cheap,” Karelas said of the brand’s prices, which range from $148 retail for the leash to $308 for the Windbreaker. “We don’t want to be Petco, but also we are not Vuitton.” Because of their access within the industry, the sisters said collaborations made sense as a way to build their brand and

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