Field Notes: Denim and Diamonds
Denim and diamonds might just be the ultimate high-low mix. And if indigo with a hint of sparkle strikes one’s fancy, you’re in good company with Tejidos Royo, a sustainable denim mill based in Spain that recently inked a deal with Gap Inc.’s Banana Republic brand to collaborate on sustainable denim initiatives using a waterless, indigo-foam dyeing technique. The mill’s exclusive new process, called Dry Indigo, can reduce water usage by up to 99 percent, while using 89 percent less chemicals, reducing energy usage by 65 percent and eliminating water discharge when compared to traditional indigo processes, according to the firm. Banana Republic’s denim with Dry Indigo will be available through a special collection for men and women in spring 2020, the company said. Gap Inc.’s executive vice president of global sourcing, Christophe Roussel, said, “Leveraging this revolutionary new dyeing process directly supports Gap Inc.’s manufacturing goal to conserve 10 billion liters of water by the end of 2020, as well as Banana Republic’s recently unveiled sustainability goals to produce eco-friendly denim, reduce water impact and promote cleaner chemistry. Tejidos Royo is a trusted partner and true pioneer in sustainable innovation. We are thrilled to work with them on this exciting new venture and have noFollow WWD on Twitter or become a fan on Facebook.
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