Jack Brinkley Cook Sees Your Blade Account and Raises You One

One weekend last summer, Jack Brinkley Cook had made plans to meet a friend in Montauk, N.Y., to go surfing, but the summer afternoon New York City traffic had other ideas. Trying to get from his West Village apartment to the Midtown Jitney stop, Brinkley Cook got stuck in so much traffic that he missed multiple buses heading out east and ended up with not much of a surfing day. He did walk away with a business idea. Introducing Rove, the ride service that hopes to change the way New Yorkers (chiefly those who live downtown or in Williamsburg — i.e., the young and the cool) get to their Hamptons getaways. Brinkley Cook knows the commute well. The 23-year-old son of Christie Brinkley and Richard Taubman grew up out east and spent many a weekend braving the Jitney, train, car and other modes of transportation into Manhattan and back. “Ninety percent of my friends live below 14th Street — yet we all commute to [Midtown] then get to the commute,” Brinkley Cook says. In that spirit, Rove has partnered with the Sixty SoHo hotel on Thompson Street and the William Vale in Williamsburg, where passengers can hang — and hopefully patronize the

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