Ralph Lauren Tops Estimates in Fourth Quarter

Ralph Lauren Corp. pushed past analyst expectations in the fourth quarter and is charging forth with its strategic plan, which put the company back on a growth track a year earlier than promised. While net profits and sales slipped in the quarter, president and chief executive officer Patrice Louvet told WWD that the company’s strategic plan, laid out in June, is working and that now it’s a matter of making smaller adjustments and executing. “This is the end of the year and at this point, we feel good about the start we have,” the ceo said. “When we look ahead, it’s really, run the play.” Louvet said the company still needs to do more to bring in younger shoppers, drive traffic to its stores and fine tune its approach to its seasonal fashion assortments across all its labels. “What we’re learning on our fashion concepts is that there’s some level of volatility because it’s fashion and sometimes you win and sometimes you don’t,” he said. “We probably have in some instances invested too much in the fashion concept part of our business. For us, it’s really a question of balance and how do we develop it.” But Louvet underscored that the brand still believes in

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