Rixo Taps French Influencer Sabina Socol For Collaboration

EUROPEAN FLAIR: Rixo, the buzzy London-based label known for its printed, vintage-inspired pieces, is bringing British and French style together with its new summer capsule, created in collaboration with French influencer Sabina Socol. The contemporary label, which has already had success of its own on Instagram and has built a highly engaged community based off of its eye-catching patterns and accessible price points, sees influencer partnerships as a way to work more closely with friends of the brand, and “show customers another side of Rixo.” In this case, Socol, who bonded with designers Henrietta Rix and Orlagh McCloskey over their mutual love of all things vintage, is bringing out a more elegant, muted side of the brand with romantic floral patterns and soft pastels dominating the collection of satin slipdresses, jumpsuits and minidresses done in a brighter animal-print jacquard. The line also includes a charming feather-trimmed, velvet tote and a small range of separates, such as crop tops in the ditsy florals from the collection and corduroy pants — as the label has been growing beyond its signature printed dresses to separates, accessories and swimwear. The range will be sold exclusively on the brand’s e-commerce platform, at its new King’s Road pop-up in London

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