Tisci Taps Gigi Hadid to Showcase New Burberry Monogram Collection

LONDON — Gimme a T, and a B, and a Gigi. Burberry has revealed its first Monogram collection, designed by chief creative officer Riccardo Tisci, and featuring Gigi Hadid, who is making her campaign debut for the brand. The campaign and accompanying video were shot by Nick Knight, and the collection will drop in selected Burberry stores globally and online on May 22. Hadid takes on a number of personae in the campaign, transforming into a boy, a gentleman, a girl and a lady, reflecting the brand’s aim to dress clients across different genders and generations. Tisci originally lifted the veil on the interlocking TB motif, designed with Peter Saville and named for company founder Thomas Burberry, last summer. In addition to Knight, Tisci tapped the stylist Katy England, art director Saville, makeup artist Isamaya Ffrench and hair stylist Gary Gill. “I’ve wanted to work with Gigi for such a long time, but knew I had to wait for the right moment and right project,” said Tisci. “I have so much love and respect for her whole family, so it felt very familiar working on such a special first campaign.” Tisci added that watching Hadid at work was “mesmerizing and magical. She put so much energy

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