Browns Set to Quit Historic Location on London’s South Molton Street

LONDON — It’s the end of one era, and the start of another for London retailer Browns, which is moving from its historic location on South Molton Street after almost 50 years, to nearby Brook Street, not far from Claridge’s in Mayfair. To say that the retailer is South Molton Street institution would be an understatement: Browns, which was founded by the Burstein family in 1970, is a higgledy-piggledy lineup of interconnected shops on the walking street that connects Oxford and Brook Streets, with an Alice in Wonderland style charm. Browns sells men’s and women’s wear, footwear, jewelry and accessories from a mix of established and emerging designer brands. Inside, it’s easy to get lost in the maze of luxury merchandise, narrow staircases and multiple levels with their squeaky floors and windows facing the cobblestone mews at the back. Since the Seventies, it has been known as the retailer that took chances on once-obscure talents such as a young John Galliano, Alexander McQueen, and launched labels such as Missoni, Giorgio Armani, Donna Karan and Comme des Garçons in the U.K. The new Brook Street store, located at the corner of Avery Row, will open in 2020, the retailer’s 50th anniversary year, and is poised

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