EXCLUSIVE: Renzo Rosso’s OTB Buys Stake in L.A. Brand Amiri

MILAN — Renzo Rosso’s latest investment is in Los Angeles. The Italian entrepreneur’s OTB holding, owner of Diesel, has taken a stake in the luxury brand Amiri, founded by Mike Amiri in 2014, and now with a who’s who of celebrity fans including Justin Bieber, Beyoncé, Keith Richards, Taylor Swift, Michael B. Jordan, Alicia Keys and Post Malone. “It’s 100 percent my world and my mentality in luxury,” an upbeat Rosso told WWD in an exclusive interview. He was speaking of the founder and the rock-‘n’-roll-inspired, born-in-L.A. luxury brand, which sells men’s and women’s $1,250 hand-distressed Japanese denim, $650 shotgun-distressed knits, $1,100 palm-tree-painted trucker jackets and $1,390 bandana-buckle boots inspired by Axl Rose at stores including Barneys New York, Maxfield and Mr Porter. Amiri is also up for the CFDA Menswear Designer of the Year award at tonight’s CFDA Awards. “It’s what I would have dreamed to do and I found it ready and done by Mike. I am very happy to be his partner, to have a supporting and strategic role, and I want to help him grow the brand by bringing my 40 years of experience to the table,” added Rosso. He declined to disclose financial details, but said this was a minority

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from WWDWWD http://bit.ly/2W8JdMr