Field Notes: Origin of Everything

“From the bean to the jean.” That’s how brand new sustainable denim and skateboard company Down to Earth Original Denim & Decks describes its product development process, which is made locally by a team of five: an artist, a denim designer, a skateboard builder, a denim-maker and an indigo grower. The brand says that it aims to “grow a truly transparent, sustainable, locally made apparel collection and skateboards using natural and environmentally friendly raw materials.” Down to Earth Original Denim & Decks is preparing to launch on June 9 at the New York Denim Days Festival, and will raffle off one of its skateboards — with proceeds donated to Harlem Grown — at the event. Founded by artist Johnny Germano and Christine Rucci, the “godmother” of denim, the duo said its mission is to create a cooperative of “local makers” that use sustainable materials for products; profits will go to New York City Grows and the aforementioned Harlem Grown, to help “break the cycle of generational poverty,” the brand explained. Uniquely blending denim, art and skateboarding, Down to Earth Original Denim & Decks says it “[plans] to grow natural indigo with seeds cultivated [through] ancient Mayan traditions, and the skateboards will

Follow WWD on Twitter or become a fan on Facebook.

Read More...

from WWDWWD http://bit.ly/2Knoli0