Fragrance Foundation: Annette Green Essay’s Call to Action

The celebration of the finalists and winners of the 2019 Fragrance Foundation Awards — they will always be the “FiFi’s” to me — brings back bittersweet memories of the 30th anniversary ceremony in 2002. It is all a blur now, but it was there that I announced my retirement as president of The Fragrance Foundation. As the years have flown by, my mental meanderings inspired the former journalist in me to record what had happened to give perspective to the fragrance industry as it was, is and may become. My book “Spritzing to Success With the Woman Who Brought an Industry to Its Senses” was published last September with a grand kick-off reception hosted by Leonard Lauder. The book and I have been in a whirl ever since! Looking back, I could never have imagined when I agreed to helm the Fragrance Foundation (pro bono) in the late Fifties, that I was committing to a lifelong run which would eventually galvanize the small French fragrance industry in the U.S., which racked up a measly $500,000 annually, into a multibillion dollar behemoth. For me, the task was to give women a reason to shed their reluctance to wear — or buy — fragrance for themselves.

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