Seed Lab Looks for Early Growth Ideas

Brands that are starting to gain some traction, but need a little help and some fresh funds have a new place to turn — The Seed Lab. The group bills itself as an “entrepreneur-led early-stage venture fund” and is looking to leverage the expertise and experience of founding partners Dany Levy and Jesse Cole and chairman George Hornig. Levy founded Daily Candy, while Cole was chief executive officer and chairman of Haute Hippie and Hornig has a long background in finance with c-suite roles at Deutsche Bank Americas, Credit Suisse Asset Management, PineBridge and more. They have all put their own money into the venture and are looking to bring in more outside backers, which could coinvest as Seed Lab expands its portfolio. The company has taken stakes in beverage brand Dirty Lemon and collapsible drink company Stojo. And it’s on the hunt for other brands across the consumer space. “We look at ideas and vision, but few and far between are the visionaries that can also grow a company to profitability and scalability and get out of their own way,” Levy said. Levy recounted that she hired around her weaknesses when she was building the recommendation newsletter Daily Candy and scaled the business with

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