Chanel’s Fight With The Real Real Heats Up
Chanel won’t back down. The luxury brand, which fired its shot across the bow of sophisticated resellers of designer goods last year by accusing The Real Real and What Goes Around Comes Around of selling counterfeits, is keeping the fight alive. In its New York federal suit against The Real Real Inc., Chanel Inc. disputed the reseller’s assurances that it carries only authentic labels verified by a crack team of gemologists and other experts. Chanel had claimed that “only Chanel itself can know what is genuine Chanel,” while The Real Real panned the suit as little more than an effort to stamp out competitors in the secondary market. In March, the reseller asked the court to throw out the suit, but Chanel fired back again earlier this week, seizing on the seeming contradiction of The Real Real advertising to consumers that each of its products “is 100% the real thing,” while arguing in court documents that its expert’s assessments were more of “a general expression of opinion.” “Simply put, [The Real Real] cannot hold itself out as an expert authenticator and seller of “100 percent real” Chanel-branded products and then, after advertising and selling counterfeit Chanel-branded goods, claim that its
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