EXCLUSIVE: Hum Nutrition Raises $15M Series B

Hum Nutrition has raised a $15 million Series B. The vitamin brand has closed a second round of funding led by Sonoma brands, with participation from existing investors CircleUp, Imaginary Ventures and Strand Equity. Hum raised $5 million in a Series A in 2017, and has since doubled in size. Hum makes nutritional supplements with whimsical names that tout beauty and well-being benefits. The company’s latest launch is Skin Heroes Pre+Probiotic, $40, which is meant to balance the gut microbiome to benefit acne-prone skin. The brand also makes Collagen Pop, a dissolvable collagen and Vitamin C tablet, $30; Glow Sweet Glow, a $25 vegan gummy with hyaluronic acid and Vitamins C and E, and Wing Man, a $25 supplement “widely used for liver detox and related dark circles.” Hum supplements are sold direct-to-consumer, as well as at Sephora, Nordstrom, Neiman Marcus, Urban Outfitters and other retailers. The Los Angeles-based brand was founded in 2012 by Walter Faulstroh and Chris Coleridge, and means to tackle skin, body and mood concerns from the inside out. The additional funding, according to Faulstroh, should allow the business to invest in continued research around its supplements, as well as geographic expansion and digital marketing. “It really will allow us to

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